ONE PICTURE… ONE THOUSAND BOOKINGS Part. 1

16/11/2015 by Andreas Sfiridis in articles

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BASIC PRINCIPLES OF SHOOTING TOURISTIC LODGINGS

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Increasing reservations by means of image power

The continuous increase of world tourism has led – mainly through the Internet – to the creation of a very competitive environment, which in turn forces more and more people throughout the world to invest on even higher quality of images to promote their touristic product.

One of the most powerful marketing tools is the ability of an Image to attract the attention of seasonal travelers who look for and compare hotels online, before they make reservations. The decisive factor for making the final choice is the quality of images shown on the hotel site. No matter how well you describe a premise in words, it is impossible to beat an image’s ability to do better. Studies have shown that site visitors who finally make a hotel reservation visit the Gallery section on a hotel site on the average 97,6% more often than they do other sections in the same site. It is visiting the Gallery of your site that turns a visitor into a guest of your hotel.

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THE LAW OF LODGING SEARCHING

PRICES – IMAGES – TEXTS

While looking for lodgings on the Internet, the first impression we get is always the one that plays the most important role. Studies in 2011 have shown that 75% of travelers in Europe have visited 4,7 hotel web sites on the average before making their reservations. This indicates that after price, which is the first deciding factor, images are the second most important factor (60% decisiveness in the above studies). This is obviously because visitors take their decision after they compare the promotional images of 4 or 5 competitive hotels. Before making their final choice, your potential guests evaluate, compare, and prioritize the following points.

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1. Rooms and their view.

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2. Balconies, interior space and external ground.

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3. Lobby and recreational areas.

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4. Restaurants and food quality.

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5. Swimming pools and beaches.

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6. Location.

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7. Excursions and local attractions.

A hotel shoot aims at setting off the place where one would actually stay for a shorter or longer period of time. This forms the basis for the whole promotional campaign which, indissolubly linked with the total cost of the investment itself, continuously projects novelties, changes in and upgrading of services provided from one season to the next. The hotel shoot is the series of images that bring the hotel into prominence and make it stand out in the competition for the rest of its life.

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A specialized photographer can emphasize the style and the “personal character” of your hotel by creating atmospheric images of supreme aesthetics and quality. With his talent he is able to send your future guests a clear picture of what to expect during their stay, which in turn stimulates their imagination and persuades them to make reservations to secure their unique dream vacations.

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